The DLF Group, one of country's largest real estate companies with a turnover Rs 1,000 crore, is foraying into entertainment through its newly formed Company, DT Cinemas. DT Cinemas is set with its first Multiplex at the DLF City Centre in Gurgaon started on 7th March'2003. Ms. Pia Singh, daughter of DLF's K. P. Singh, is the Managing Director of this venture and Kajal Aijaz is heading the venture as the CEO. DT Cinemas is opening shortly at other prime locations such as Savitri (G. K. II), Naaz (Jhandewalan), to cater to the entire NCR region. DT Cinemas is a wholly owned subsidiary of the DLF Group.

City Centre is a step towards a retail revolution in India and is a destination for people on the look out for a complete experience once they step out to watch a movie. DLF has capitalized on opportunities to strengthen its overall offering by introducing a variety of categories and brands at City Centre that offer's exclusive value-added items that are unique in styling, look and options.

Of the total 146 shops at City Center, 40% are for F&Bs like Mojo (already opened), Buzz, Pizza Hut, Ruby Tuesday etc, 40% for retail outlets like Life Style (already opened), Meena Bazaar, Lacoste, Heritage, etc. and the remaining 20% for others amenities like saloons, ATMs, business centres, etc. Centrally air-conditioned malls with piped music, high-speed lifts and escalators, parking space for over 1000 cars, an entertainment arcade, multi-cuisine food court and a host of national and international brands - City Centre is all set to market Gurgaon as a shopping and entertainment hub. The concept, look and feel of City Centre is credited to Hafeez Contractor, the world-renowned architect who handles most of DLF's projects. While residents of Gurgaon would be the core audience, DT Cinemas plans to position itself as a 'prime destination' for Delhites.

Spread over 3-lac sq. ft. on the Mehrauli - Gurgaon road, City Centre is Gurgaon's first multiplex. The Multiplex, covering 48000 sq. ft., hosts three screens and can seat up to 1,100 people.

DT Cinemas has imported its state-of-the-art projection systems from Christie, the US-based company known to have one of the best projection systems in the world. For easy procurement of tickets DT Cinemas offer's telephone, net and SMS booking to the consumer. They are also offering a home delivery facility to Gurgaon, Delhi and other NCR regions.

The highest standards of safety are being adhered to with the introduction of the best fire safety equipment being imported. Including heat detection sensors and smoke extraction machines.

To complete the experience a large variety of gourmet options are also being introduced including salad, sandwiches and other finger foods.